Product strategy
Reframing a roadmap around outcomes
Partnered with leadership to replace a feature-based roadmap with outcome themes and simple metrics, creating clarity for product, design and go-to-market teams.
Product & Growth
Based in Europe
I design product moves that compound.
I’m Katarzyna Biel — I help teams turn ambiguous problems into focused experiments, clear narratives and measurable growth.
- 0 → 1 product discovery
- Experimentation & growth loops
- Strategic storytelling
Selected work
A few examples of problems I like to solve.
Experimentation
Designing a lightweight growth loop
Mapped the activation funnel, identified one high-impact moment and shipped a small set of experiments that improved trial-to-pay conversion.
Communication
Telling the product story simply
Helped a team rewrite their product narrative into a short, visual deck that aligned sales, product and marketing around the same message.
What I’m good at
A mix of product thinking, operations and narrative.
Product & discovery
- Clarifying problems and shaping bets
- Mapping journeys and identifying leverage points
- Working closely with design and engineering
Growth & experiments
- Defining simple metrics and guardrails
- Designing experiments that actually ship
- Connecting product work to revenue stories
Story & alignment
- Turning insights into crisp narratives
- Building decks that teams want to use
- Facilitating conversations, not just sending docs
Contact
Working on something interesting?
I’m happy to chat about product challenges, growth questions or potential roles.
Email me
Prefer LinkedIn? Add a short note with context — I read everything.